Whereas the search for new additives or optimized synthesis processes typically takes several years, a digital sprint leads to the creation of an initial innovation concept within a single working week. On Monday, a small team sets the sprint’s target, which consists of a question that needs to be answered. Possible solutions are drawn up on Tuesday. One of these solutions is selected on Wednesday and then implemented in the form of a storyboard—a line of arguments for the customer. On Thursday, the team tries to turn this solution into a kind of prototype, which can consist of a chemical substance, a sales channel or a service concept. On Friday, the prototype is presented to potential customers in the form of a short video, for example. This prototype is not a finished product, only a mockup for testing the customers’ reactions.