In the minds of many people, Singapore is still an exotic place somewhere in Southeast Asia. Even for many travelers to Asia, this city-state at the southern tip of the Malay Peninsula is just a stopover on the way to their holiday destinations. The world of industry and finance, however, has a very different view. It has selected the city as an important Asian hub—a choice reflected in the rankings of the cost of living, in which Singapore regularly appears as one of the most expensive cities in the world. A top spot, but perhaps a somewhat less attractive one.