This fall Evonik will have an important anniversary to celebrate: Creavis, our unit for strategic innovation, will be 20 years old. In an interview, Professor Stefan Buchholz, the Managing Director of Creavis, explained to us how new ideas originate at his unit and are developed into successful businesses. We also took this anniversary as an opportunity to ask Professor Wendelin Stark from the University of Zürich to share with us his views about the future of innovation. Stark, a researcher at the Institute for Chemical and Bioengineering, has a provocative and radical thesis: Upheavals such as those that have occurred in the music and media sectors could also turn the chemical industry, which has been so stable to date, upside down. The dinosaur companies are dying out, and the future belongs to agile startups and creative spinoffs! Are we now experiencing the beginning of the end?