Evonik is working on identifying the entrepreneurial employees within the company, promoting them and giving them the opportunity to develop. We need people like this in our teams. Diversity promotes creativity and, ultimately, it leads to better results. One of the ways we do this is our annual ideas competition, where we present the “Entrepreneurship Award”. In this competition, we provide coaches and we organize a boot camp to help the six best teams prepare for the final. During the camp, the teams work on refining their ideas, and they also learn how to “sell” their idea to other decision makers within the company. In the idea pitching stage, which will be familiar to viewers of “Höhle der Löwen” (the German version of “Dragons’ Den”), the core of the business idea is presented within a few minutes. This can take the form of an elevator pitch or – as is the case in our Entrepreneurship Finale – it can be before an audience of 200 Evonik colleagues. The creators of the ideas have ten minutes to win over the audience. A representative of the winning team is then given the opportunity to work on further development of the idea for a full year, and to prove its viability in the market. The next task is to find an operational division in the company that is prepared to bring the developed prototype to market and to provide further financing – or otherwise, the plan is shelved. For all these corporate entrepreneurs – sometimes referred to as intrapreneurs – this is high-speed development of their personalities, no matter what stage of the competition they reach or what level of success they achieve. It’s a learning process for all of them.