Jens Monsees worked at Google for seven years; today he is in charge of digital strategy at BMW. What opportunities does digitalization offer to German industry? And where do we stand in international comparisons? A talk about customer wishes, driving pleasure, and Larry Page’s toothbrush test
Digitalization
Digitalization harbors many opportunities
Jens Monsees worked at Google for seven years; today he is in charge of digital strategy at BMW. What opportunities does digitalization offer to German industry? And where do we stand in international comparisons? A talk about customer wishes, driving pleasure, and Larry Page’s toothbrush test
